PayPal Germany & Worldwide
My role: Brand & art direction, consultation
2014 TV spots: During Havas‘ TV shoots
and production, I consulted on brand
vision, style guide and helped the agency
rolling out localised German TV spot
version based on global concepts that
were created for PayPal‘s global four key
markets.
The campaign‘s ‘People Rule’ style with
illustrative elements was used to produce
3 spots in spring promoting the topics
‘brand’, ‘security’ and ‘convenience’.
In autumn, another 2 spots with this
illustrative style were created promoting
‘peer-to-peer’ payments and a merchant
spot.
In 2013, I consulted Publicis on 3 spots
during concept and story development
in topics of branding, creative style and
assets. All 3 spots were based on a local
German market concept and production,
promoted the concept of avoiding the
waiting time and hassle with old-fashioned
payment options such as bank transfer:
To shorten the distance from ‘want’ to
‘get’ when shopping online.
September 2013: 3 TV spots, Publicis
May & October 2014: 5 TV spots, Havas. Watch on Youtube
Client: PayPal Worldwide
Category: UX, Creative Direction
Date: August - September 2011
TV: 2013-2015
