With educational microsite.
Collaboration between PayPal Germany, Samsung and MEKmedia
My role: Creative Direction
With the help of our German creative agency, I worked on the Smart TV app product design & launch for PayPal‘s Innovation team. As a collaboration with Samsung, this pilot project & shopping app was pre-installed on all new Samsung Hbbtv televisions.
I directed our agency in terms of branding, interaction design and UX.
The project included not only the design of the app but also the educational assets for technical communication, e.g. how to connect the user‘s devices and explanation of the technology itself. The educational pieces were implemented within a microsite and distributed through marketing communication channels.
Result: On-time product launch and positive feedback for the pilot from partnering merchants and users.
Tools used: Photoshop, Illustrator, Html / CSS / Dreamweaver
Category: UX, Creative Direction