PayPal Worldwide
Date: May 2014
My role: Art Director & Brand Manager
Ahead of Paypal‘s brand refresh rollout,
I was responsible for the project‘s
internal communication to business units
and country managers as well as project
planning in Germany, Austria and
Switzerland.
During and after the announcement,
I trained internal teams and external
partners and agencies on the updated
brand and creative assets.
In addition, I consulted on internal user
experience design projects and reviewed
product designs in terms of branding,
user interaction & interface design and
brand experience on European level.
January: Global website redesign,
desktop & mobile, on global platform
and templates
May: Global brand update including
logo redesign, colour refresh, font and
style adaptions
June: Global brand campaign including
new ‘People Rule’ style
July - Nov: Several PayPal product
launches in Germany
PayPal Worldwide
Category: Branding
Date: 05/2014
